Disconnected campaigns.
Search, social and your website should support the same offer. We plan how the channels work together.
Google & Meta Ads
Make your ad spend
work together.
Google reaches people searching for your services. Meta introduces your business and brings interested visitors back. Slake connects the campaigns, landing pages and measurement.
One connected plan. A clear role for every channel.
How the channels connect
Where ad budgets lose their way
Clicks are only
the start.
The wrong inquiries.
Cheap clicks can still cost you time. Service areas, keyword filters and clearer qualification help focus the spend.
An unclear result.
We look beyond platform totals to the inquiries and customer outcomes your tracking can reliably show.
The Slake approach
From search to interest.
From interest to inquiry.
Each part has a job. We connect the work around your audience, offer and budget.
Capture demand / Google
Be there when they search.
Build campaigns around relevant services and locations. Refine search terms, negative keywords and budget allocation as the evidence develops.
Create & reconnect / Meta
Stay in the conversation.
Introduce your business with useful creative and customer proof. Re-engage eligible audiences where tracking, consent and platform support allow.
The next step / Your website
Make the response easy.
Match the page to the ad, make the offer clear, and give the right customer a straightforward way to call or inquire.
Measurement / Improvement
Learn from what comes back.
Review inquiries, lead quality and available customer data. Use that feedback to improve the next round of targeting, creative and spend.
A clearer path to the right customer
Right message.
Right place. Better next step.
Local Services Ads: a separate Google placement. Slake can guide your setup and verification.
Meet existing demand.
Focused search themes connect the service someone needs to the message they see. Search-term reviews help cut irrelevant traffic.
Search→Relevant ad→Your offer
Give people a reason to remember.
Test useful creative, customer proof and clear offers across Feed, Stories and Reels. Use response data to refine the next round.
FeedStoriesReels
Make the click count.
Match your landing page to the ad. Make calls and inquiries easy, then use lead quality to guide the next improvement.
Click→Call or form→Useful feedback
Technology accelerates the work. Slake directs it.Campaign review, agreed budgets, destination checks and clear reporting.
What we manage
The campaigns.
And the connections.
Campaign strategy & account structure
Channel roles, audience and service-area targeting, keyword planning, exclusions and budget pacing.
Creative & landing page improvements
Ad copy, creative testing and practical changes to the page visitors reach. Production needs are agreed in your scope.
Conversion tracking & lead quality
Define meaningful actions and check how they are recorded. CRM and server-side connections are scoped to your tools and access.
Reporting & ongoing refinement
Review the available evidence, explain what changed, and set the next priorities for your campaigns.
Clear scope. Direct media spend.
Ads management is custom quoted, separately from FOUND. Your advertising budget is paid directly to Google and Meta, with no media-spend markup.
Measurement with a purpose
Look past
the click.
Clicks and impressions help explain delivery. The next decision needs the fuller picture.
- Relevant inquiries
- Are the right people responding to your offer?
- Cost & lead quality
- Which campaigns bring inquiries worth following up?
- Customer outcomes
- Where your data supports it, connect campaign activity to pipeline and revenue.
The technology behind our paid-media approach, in practice
Better focus.
Measured results.
Published system case studies show the approach in practice. These are platform deployment results, separate from Slake client projects.
Cost per lead: $185 to $76.
A regional contractor was paying for residential searches that did not fit its commercial services. Tighter keyword groups, relevant exclusions and a dedicated commercial landing page focused the campaign on the right inquiries.
Reported media budget: $12,000/month.
- Commercial search intent
- Relevant exclusions
- A matching landing page
Previous structureOne oversized keyword group
Focused groupsSix intent-based clusters
Before$185
After$76
58.9% lower reported lead cost
$109Saved per lead
5.4 → 8.2Google Quality Score
38% lower cost per booked job.
An emergency home-services business needed coordinated campaigns across four territories and clearer phone-lead attribution. Localized ads, mobile-first contact pages and call tracking connected the campaign to booked work.
Reported media budget: $20,000/month.
- Localized campaigns
- Mobile contact paths
- Phone-lead attribution
Territory 01
Territory 02
Territory 03
Territory 04
Baseline100
After62
Relative index: baseline 100 → 62. A 38% reduction; absolute job costs were not supplied.
18.4%Post-click conversion rate
4Territories launched
Blended ROAS: 1.85× to 3.42×.
An apparel brand faced fatigued creative and rising acquisition costs. Fresh creative across native placements, corrected event tracking and coordinated Meta and Performance Max campaigns supported stronger reported returns.
Reported media budget: $35,000/month.
- Fresh creative formats
- Aligned conversion events
- Coordinated campaigns
Before1.85×
After3.42×
Reported across Meta and Performance Max; not profit margin.
0.92% → 2.15%Click-through rate
60 daysReported period
01 / 03
Results describe the campaigns and periods shown. Your starting point, market, budget and tracking shape what is achievable.
Before we start
A few
straight answers.
Do I need both Google and Meta Ads?
Not always. We recommend the channel mix around your audience, offer, budget and what is ready to support the campaigns.
Is this included with FOUND?
Ads management has its own agreed scope and quote. FOUND manages ongoing local search visibility. The services can work together when both fit your business.
Who pays for the ads?
You pay the media platforms directly. Slake’s management quote is separate from that budget, with no media-spend markup.
Are Local Services Ads the same as Google Search Ads?
No. Google Search and Performance Max campaigns are managed through Google Ads. Local Services Ads use a separate Google program, with eligibility and verification handled by Google. Slake can advise on setup; the scope is agreed separately.
FOUND is Slake’s managed local visibility system, connecting Google Business Profile, local search, reviews, and your website.
Paid reach.
A stronger foundation.
If local search also needs attention, we can connect the work. Start with the service that addresses your biggest gap.
See What FOUND ManagesGive every channel a job
Let’s put your
ad budget to work.
Tell us what you sell, where your customers are, and what a useful inquiry looks like.
Talk Through My Ad Strategy